Rates reviewed 2026, confirmed at booking

Advertise on Duma FM

Reported as Botswana’s highest-share commercial FM station, on Duma FM, a talk and music station in English and Setswana.

Get a Duma FM quote See rates

Duma FMTalk and music radio, Botswana

At a glance

Reported by the station. Confirmed against current availability at booking.

Reported commercial FM market share41%, ahead of Yarona FM (32%) and Gabz FM (29%), per BOCRA data

Reported population reachAround 85%

LanguagesEnglish and Setswana

DistributionFM plus DSTV Audio Channel 919

Reported as the largest commercial FM audience in Botswana

If BOCRA’s reported market-share figures hold, Duma FM carries the largest single commercial radio audience in the country, a reasonable default anchor buy for a brief that needs Botswana-wide reach.

Why book through RadioBranding

The same three reasons that hold on every station page on this site.

Real stations, current rates

Every station on this page is a real, currently broadcasting outlet. Rates are confirmed against today’s availability, not an old card.

One team, brief to proof

The same team plans your spot mix, books the station and chases proof of posting, so nothing falls between two agencies.

No hidden fees

What you are quoted is what you pay. Any government tax or surcharge is called out before you confirm, never added after.

Packages

Starting points. Every campaign is quoted to your dates, spot mix and budget.

Get a quote

Pre-recorded spot

30-second spot, one per day.

Live read

30-second live on-air read, one per day.

Events package

30 thirty-second spots, 2 five-minute interviews, plus a Facebook flyer and social support.

How your campaign gets booked

The same process for every station on this site, from brief to proof of posting.

Start a brief

Send your brief

Step 1

Tell us the station, dates, spot mix and budget. We confirm back within one business day.

Confirm creative

Step 2

Send finished audio, or ask for in-house production. Standard spec is 30 seconds, MP3 or WAV at 44.1kHz.

Campaign airs

Step 3

Your spots run across the agreed dayparts, on the schedule confirmed at booking.

Proof of posting

Step 4

Run logs confirming every spot aired as booked are delivered within 7 working days of flight start.

Guaranteed delivery

Step 5

Any spot that does not air as scheduled is re-delivered at no extra cost.

More stations in Gaborone

Compare formats and rates before you book.

Gabz-FM

Reported reaching 80% of Botswana’s population, on Gabz-FM, an urban contemporary station broadcasting nationally from Gaborone.

Radio Advertising in Gabz-FM

Duma FM, answered

How is pricing handled?

On enquiry, per package.

What if a spot is missed?

Missed spots are re-delivered at no extra cost, with proof of posting within 7 working days.

Something specific to your campaign?Talk to a planner

Get your Duma FM plan.

Send your dates, budget and creative status. You get back a quoted plan against current availability.

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