Buenos Aires in short
How the radio landscape is shaped, and what that means for a plan.
A city of 2.9 million, and 3 million more who commute in
Buenos Aires city holds 2.89 million residents, but another 3 million people commute in from the wider metro area of 13.5 million every working day, the real audience here is close to six million people on a typical weekday, not the city's own headcount. The Subte, Latin America's first underground metro system, opened in 1913 and now carries around 199 million passengers a year across six lines. Argentina's economy runs largely on beef, cereals and a genuinely competitive IT sector, and Buenos Aires concentrates most of that activity, this is the country's clear commercial and political capital, not simply its largest city. A campaign built for Buenos Aires needs to account for that daily doubling of population, since a huge share of the audience isn't even sleeping in the city it works in.
Formats available in Buenos Aires
The same four formats everywhere we plan. Availability is confirmed per station and campaign period.
Plan my formats
Recorded spot or jingle
Fifteen, twenty or thirty seconds, scheduled across the dayparts that match your audience.
Presenter mention
Read inside the programme by the presenter that audience already listens to.
Time check or feature
A fixed position in the day: the time check, the traffic report, the weather.
Programme sponsorship
Sponsor billing across a show for a defined period, with included spots and sponsor lines.
Match the goal to the format
A shortcut for narrowing the choice before you speak to anyone.
| Goal | Recommended format | Why |
|---|---|---|
| Launching a brand or a store | Recorded spot | Repetition builds recall, and a spot is what you can afford to repeat |
| Something that needs explaining | Presenter mention | A trusted voice can take thirty seconds to make a case a jingle cannot |
| An offer running for a fortnight | Spot burst across dayparts | Weight inside the window, then it stops cleanly |
| A long association, not a burst | Programme sponsorship | The audience attaches you to a show they chose |
Radio stations in Buenos Aires
Real stations with published packages. Every campaign is quoted against current availability.
A four-week campaign, 80 spots Monday to Friday, on AM 590 Continental | Buenos Aires, Argentina. Rates on enquiry.
Radio Advertising in AM 590 Continental | Buenos Aires, Argentina
A four-week campaign, 80 spots Monday to Friday, on AM 630 Rivadavia | Buenos Aires, Argentina. Rates on enquiry.
Radio Advertising in AM 630 Rivadavia | Buenos Aires, Argentina
A four-week campaign, 80 spots Monday to Friday, on AM 910 Radio La Red | Buenos Aires, Argentina. Rates on enquiry.
Radio Advertising in AM 910 Radio La Red | Buenos Aires, ArgentinaBuenos Aires radio advertising, answered
Which radio stations can I advertise on in Buenos Aires?
Stations listed for Buenos Aires, Argentina include AM 590 Continental | Buenos Aires, Argentina, AM 630 Rivadavia | Buenos Aires, Argentina, AM 910 Radio La Red | Buenos Aires, Argentina. The final shortlist is confirmed against availability for your campaign dates.
How are radio advertising rates in Buenos Aires quoted?
Per station, spot length, time band and number of broadcasts for your campaign period. Rates are confirmed at booking rather than taken from an old rate card.
How do I get a radio advertising plan for Buenos Aires?
Send the audience you want to reach, your dates and a budget range. You get back a station shortlist with time bands, formats and quoted rates within one business day.
Get your Buenos Aires station plan.
Send the audience, the languages you need, your dates and a budget range. You get back a station shortlist with time bands, formats and current quoted rates.