Casablanca in short
How the radio landscape is shaped, and what that means for a plan.
Half the country’s business runs through one port city
Casablanca is Morocco's largest city and its undisputed commercial centre, more than half the country's factories and half of all commercial banking transactions happen here, out of a metro population above 4.2 million. The port alone moves over 21 million tonnes a year, more than a third of Morocco's total port traffic. Arabic and French both run the city in practice, schooling, business and daily life switch between the two rather than settling on one, so campaigns built in French alone reach only part of the audience Casablanca's economy actually represents. For any brand serious about the Moroccan market, this is usually the first city on the plan, not an afterthought.
Formats available in Casablanca
The same four formats everywhere we plan. Availability is confirmed per station and campaign period.
Plan my formats
Recorded spot or jingle
Fifteen, twenty or thirty seconds, scheduled across the dayparts that match your audience.
Presenter mention
Read inside the programme by the presenter that audience already listens to.
Time check or feature
A fixed position in the day: the time check, the traffic report, the weather.
Programme sponsorship
Sponsor billing across a show for a defined period, with included spots and sponsor lines.
Match the goal to the format
A shortcut for narrowing the choice before you speak to anyone.
| Goal | Recommended format | Why |
|---|---|---|
| Launching a brand or a store | Recorded spot | Repetition builds recall, and a spot is what you can afford to repeat |
| Something that needs explaining | Presenter mention | A trusted voice can take thirty seconds to make a case a jingle cannot |
| An offer running for a fortnight | Spot burst across dayparts | Weight inside the window, then it stops cleanly |
| A long association, not a burst | Programme sponsorship | The audience attaches you to a show they chose |
Radio stations in Casablanca
Real stations with published packages. Every campaign is quoted against current availability.
Hit Radio 100.3 FM, Morocco’s leading hits station reaching 3.3 million daily listeners nationwide, with Weekday, Weekend and Presenter packages quoted per brief.
Radio Advertising in Hit Radio 100.3 FM
A one-week Weekday Buzz campaign starts from MAD 72,123, on Radio Azawan, Morocco’s Amazigh-focused music station.
Radio Advertising in Radio Azawan 93.5 FMCasablanca radio advertising, answered
Which radio stations can I advertise on in Casablanca?
Stations listed for Casablanca, Morocco include Hit Radio 100.3 FM, Radio Azawan 93.5 FM. The final shortlist is confirmed against availability for your campaign dates.
How are radio advertising rates in Casablanca quoted?
Per station, spot length, time band and number of broadcasts for your campaign period. Rates are confirmed at booking rather than taken from an old rate card.
How do I get a radio advertising plan for Casablanca?
Send the audience you want to reach, your dates and a budget range. You get back a station shortlist with time bands, formats and quoted rates within one business day.
Get your Casablanca station plan.
Send the audience, the languages you need, your dates and a budget range. You get back a station shortlist with time bands, formats and current quoted rates.