Port of Spain in short
How the radio landscape is shaped, and what that means for a plan.
The financial capital of the Caribbean's biggest energy producer
Port of Spain's own population is small, around 25,000, but it punches well above that as Trinidad and Tobago's financial centre, in a country that is the Caribbean's largest oil and natural gas producer. Energy accounts for around 40% of national GDP and 80% of exports, despite employing only a small share of the workforce directly, which means the city's real economic weight sits in finance, services and government rather than in headline population. That gap between a small resident base and an outsized commercial role is the thing to plan around: the audience that matters here is concentrated in the business day, not spread across a large residential population.
Formats available in Port of Spain
The same four formats everywhere we plan. Availability is confirmed per station and campaign period.
Plan my formats
Recorded spot or jingle
Fifteen, twenty or thirty seconds, scheduled across the dayparts that match your audience.
Presenter mention
Read inside the programme by the presenter that audience already listens to.
Time check or feature
A fixed position in the day: the time check, the traffic report, the weather.
Programme sponsorship
Sponsor billing across a show for a defined period, with included spots and sponsor lines.
Match the goal to the format
A shortcut for narrowing the choice before you speak to anyone.
| Goal | Recommended format | Why |
|---|---|---|
| Launching a brand or a store | Recorded spot | Repetition builds recall, and a spot is what you can afford to repeat |
| Something that needs explaining | Presenter mention | A trusted voice can take thirty seconds to make a case a jingle cannot |
| An offer running for a fortnight | Spot burst across dayparts | Weight inside the window, then it stops cleanly |
| A long association, not a burst | Programme sponsorship | The audience attaches you to a show they chose |
Radio stations in Port of Spain
Real stations with published packages. Every campaign is quoted against current availability.
Port of Spain radio advertising, answered
Which radio stations can I advertise on in Port of Spain?
Stations listed for Port of Spain, Trinidad and Tobago include 103.1FM. The final shortlist is confirmed against availability for your campaign dates.
How are radio advertising rates in Port of Spain quoted?
Per station, spot length, time band and number of broadcasts for your campaign period. Rates are confirmed at booking rather than taken from an old rate card.
How do I get a radio advertising plan for Port of Spain?
Send the audience you want to reach, your dates and a budget range. You get back a station shortlist with time bands, formats and quoted rates within one business day.
Get your Port of Spain station plan.
Send the audience, the languages you need, your dates and a budget range. You get back a station shortlist with time bands, formats and current quoted rates.