New York in short
What shapes a schedule in this city.
The biggest metro, and priced like it
New York offers more listeners than any other US metro and charges accordingly, which makes format discipline important. A country station, a news talk station and a Spanish-language station in this city reach audiences with very little overlap, so the format decision does more work than the demographic brief usually does. Spanish-language radio here is a substantial market rather than an afterthought.
Why radio works in New York
Three things about this city that make the medium punch above its cost.
Unmatched metro scale
No other US market delivers this many listeners in a single buy
A major Spanish-language audience
Spanish stations here reach a large audience in its own right
Format sorts the audience
Station format separates listeners more cleanly than age and income brackets do
Formats available in New York
The same five formats everywhere we plan. Availability is confirmed per station and campaign period.
Plan my formats
Recorded spot or jingle
Fifteen, twenty or thirty seconds, scheduled across the dayparts that match your audience.
Presenter mention
Read inside the programme by the presenter that audience already listens to.
Time check or feature
A fixed position in the day: the time check, the traffic report, the weather.
Programme sponsorship
Sponsor billing across a show for a defined period, with included spots and sponsor lines.
Multi-language audio
One offer, written separately for each language rather than translated across.
Match the goal to the format
A shortcut for narrowing the choice before you speak to anyone.
| Goal | Recommended format | Why |
|---|---|---|
| Launching a brand or a store | Recorded spot | Repetition builds recall, and a spot is what you can afford to repeat |
| Something that needs explaining | Presenter mention | A trusted voice can take thirty seconds to make a case a jingle cannot |
| An offer running for a fortnight | Spot burst across dayparts | Weight inside the window, then it stops cleanly |
| Owning a moment in the day | Time check or feature | The same slot daily is how a brand joins the routine |
| Reaching one language community | Station-led buy | The station is already the segment |
| A long association, not a burst | Programme sponsorship | The audience attaches you to a show they chose |
New York radio advertising, answered
Do I need Spanish-language audio?
If your customer is in that audience, yes, and it should be written in Spanish rather than translated.
Is New York affordable for a first campaign?
It is the most expensive metro. Many brands prove the channel in a smaller market first.
How many stations should I buy?
Fewer than instinct suggests. Depth on the right format beats presence across many.
Get your New York station plan.
Send the audience, the languages you need, your dates and a budget range. You get back a station shortlist with time bands, formats and current quoted rates.