Bengaluru in short
What shapes a schedule in this city.
Congestion turned into an advertising window
Traffic is the most reliable thing about Bengaluru. Journeys that should take twenty minutes take an hour, and the people sitting in them are young, employed and spending. For radio that is close to ideal: a large audience, held in place, at a predictable time every working day. Kannada carries local identity and English carries the technology workforce, and plenty of campaigns need both.
Why radio works in Bengaluru
Three things about this city that make the medium punch above its cost.
A captive, high-earning audience
The workforce here has spending power and spends a large part of the week in traffic with the radio on
Kannada and English reach different people
Local identity and the technology sector do not sit on the same stations, so the language choice is a real audience decision
Predictable congestion
Traffic is consistent enough that a schedule can be built around it with some confidence
Formats available in Bengaluru
The same five formats everywhere we plan. Availability is confirmed per station and campaign period.
Plan my formats
Recorded spot or jingle
Fifteen, twenty or thirty seconds, scheduled across the dayparts that match your audience.
Presenter mention
Read inside the programme by the presenter that audience already listens to.
Time check or feature
A fixed position in the day: the time check, the traffic report, the weather.
Programme sponsorship
Sponsor billing across a show for a defined period, with included spots and sponsor lines.
Multi-language audio
One offer, written separately for each language rather than translated across.
Match the goal to the format
A shortcut for narrowing the choice before you speak to anyone.
| Goal | Recommended format | Why |
|---|---|---|
| Launching a brand or a store | Recorded spot | Repetition builds recall, and a spot is what you can afford to repeat |
| Something that needs explaining | Presenter mention | A trusted voice can take thirty seconds to make a case a jingle cannot |
| An offer running for a fortnight | Spot burst across dayparts | Weight inside the window, then it stops cleanly |
| Owning a moment in the day | Time check or feature | The same slot daily is how a brand joins the routine |
| Reaching one language community | Station-led buy | The station is already the segment |
| A long association, not a burst | Programme sponsorship | The audience attaches you to a show they chose |
Radio advertising rates in Bengaluru
Card rates per second of airtime on 11 Bengaluru FM stations. A 10-second spot costs ten times the per-second rate, for each time it plays. Time band, spot count and campaign dates move the final figure, which is confirmed in the quote.
Source: Excellent Publicity station rate pages, checked September 2026. Card rates in INR, before GST. Stations marked On request have no published card rate and are quoted for your dates.
Get a costed schedule| Station | Frequency | Language | Per second | 10-second spot |
|---|---|---|---|---|
| Radio Mirchi | 95 FM | Hindi, English | ₹80 | ₹800 |
| Fever FM | 104 FM | Hindi | ₹75 | ₹750 |
| Radio Mirchi | 98.3 FM | Kannada, Hindi, English | ₹75 | ₹750 |
| Radio City | 91.1 FM | Kannada | ₹60 | ₹600 |
| Red FM | 93.5 FM | Hindi | ₹60 | ₹600 |
| Big FM | 92.7 FM | Kannada, English | ₹58 | ₹580 |
| Radio Indigo | 91.9 FM | English | ₹58 | ₹580 |
| Radio One | 94.3 FM | English | ₹42 | ₹420 |
| AIR FM Local | 100.1 FM | Kannada | On request | On request |
| AIR FM Rainbow | 101.3 FM | Kannada | On request | On request |
| Vividh Bharati | 102.9 FM | Kannada | On request | On request |
Radio stations in Bengaluru
Real stations with published packages. Every campaign is quoted against current availability.
Bengaluru radio advertising, answered
How much does radio advertising cost in Bengaluru?
Published card rates on Bengaluru FM stations run from ₹42 to ₹80 per second of airtime, so a single 10-second spot costs between ₹420 and ₹800 before GST. Radio Mirchi 95 is at the top of that range. The campaign total depends on how many times the spot plays, in which time bands, over how many days.
Should I advertise in Kannada or English?
Kannada for local reach and credibility, English for the technology workforce. Many campaigns run both versions of one offer.
Is Bengaluru good for app campaigns?
It suits them, because the audience is young, connected and stuck in traffic with a phone within reach.
When does the drive window run?
Longer than the timetable suggests, in both directions. The schedule is built around the real traffic pattern rather than the nominal hours.
Get your Bengaluru station plan.
Send the audience, the languages you need, your dates and a budget range. You get back a station shortlist with time bands, formats and current quoted rates.