Hamburg in short
How the radio landscape is shaped, and what that means for a plan.
Germany’s most affluent city runs on its port
Hamburg is Germany's second-largest city and, by most measures, its wealthiest, an economy built on the Port of Hamburg, the country's biggest and Europe's third-largest container port, which alone supports more than 600,000 jobs nationally. Aviation, chemicals, logistics and a genuinely large media and advertising sector sit alongside it. The average public-transit commute here runs close to an hour each way, which is real, dedicated listening time for anyone reaching this audience on their way to and from work. A city built on trade and logistics rewards a campaign that speaks to a professional, moving audience rather than one sitting still.
Formats available in Hamburg
The same four formats everywhere we plan. Availability is confirmed per station and campaign period.
Plan my formats
Recorded spot or jingle
Fifteen, twenty or thirty seconds, scheduled across the dayparts that match your audience.
Presenter mention
Read inside the programme by the presenter that audience already listens to.
Time check or feature
A fixed position in the day: the time check, the traffic report, the weather.
Programme sponsorship
Sponsor billing across a show for a defined period, with included spots and sponsor lines.
Match the goal to the format
A shortcut for narrowing the choice before you speak to anyone.
| Goal | Recommended format | Why |
|---|---|---|
| Launching a brand or a store | Recorded spot | Repetition builds recall, and a spot is what you can afford to repeat |
| Something that needs explaining | Presenter mention | A trusted voice can take thirty seconds to make a case a jingle cannot |
| An offer running for a fortnight | Spot burst across dayparts | Weight inside the window, then it stops cleanly |
| A long association, not a burst | Programme sponsorship | The audience attaches you to a show they chose |
Radio stations in Hamburg
Real stations with published packages. Every campaign is quoted against current availability.
HAMBURG ZWEI, Hamburg’s adult-contemporary station, positioned as a value-efficient single buy for the Hamburg market, with rates confirmed per flight.
Radio Advertising in HAMBURG ZWEI
Rates start from EUR 286, on ROCK ANTENNE Hamburg, the city’s rock-format radio brand.
Radio Advertising in ROCK ANTENNE HamburgRates start from EUR 1,144, on Radio Hamburg, the city’s leading commercial radio brand.
Radio Advertising in Radio HamburgHamburg radio advertising, answered
Which radio stations can I advertise on in Hamburg?
Stations listed for Hamburg, Germany include HAMBURG ZWEI, ROCK ANTENNE Hamburg, Radio Hamburg. The final shortlist is confirmed against availability for your campaign dates.
How are radio advertising rates in Hamburg quoted?
Per station, spot length, time band and number of broadcasts for your campaign period. Rates are confirmed at booking rather than taken from an old rate card.
How do I get a radio advertising plan for Hamburg?
Send the audience you want to reach, your dates and a budget range. You get back a station shortlist with time bands, formats and quoted rates within one business day.
Get your Hamburg station plan.
Send the audience, the languages you need, your dates and a budget range. You get back a station shortlist with time bands, formats and current quoted rates.