RadioBranding
Rates reviewed 2026, confirmed at booking

Advertise on Q97

Q97, the Bay of Plenty’s contemporary hits station for 18 to 34s, with indicative per-spot rates confirmed per booking.

Q97
Q97Contemporary hits radio, New Zealand

At a glance

Reported by the station. Confirmed against current availability at booking.

FormatContemporary hits, “new hits now for generation now”
Core audienceStudents, young families and early-career professionals, 18 to 34
CoverageBay of Plenty
MeasurementA non-surveyed region, measured on local market presence

The younger, hits-led option in the Bay of Plenty

Where BayRock and Radio 1XX skew older or genre-specific, Q97 sells current hit music to a younger, broader audience, a natural fit for brands targeting students and early-career professionals.

Why book through RadioBranding

The same three reasons that hold on every station page on this site.

Real stations, current rates

Every station on this page is a real, currently broadcasting outlet. Rates are confirmed against today’s availability, not an old card.

One team, brief to proof

The same team plans your spot mix, books the station and chases proof of posting, so nothing falls between two agencies.

No hidden fees

What you are quoted is what you pay. Any government tax or surcharge is called out before you confirm, never added after.

How your campaign gets booked

The same process for every station on this site, from brief to proof of posting.

Start a brief

Send your brief

Step 1

Tell us the station, dates, spot mix and budget. We confirm back within one business day.

Confirm creative

Step 2

Send finished audio, or ask for in-house production. Standard spec is 30 seconds, MP3 or WAV at 44.1kHz.

Campaign airs

Step 3

Your spots run across the agreed dayparts, on the schedule confirmed at booking.

Proof of posting

Step 4

Run logs confirming every spot aired as booked are delivered within 7 working days of flight start.

Guaranteed delivery

Step 5

Any spot that does not air as scheduled is re-delivered at no extra cost.

Q97, answered

How is pricing handled?

Indicative per 30-second spot, GST exclusive, confirmed per booking. 15-second spots are 70% of the rate.

What if a spot is missed?

Missed spots are re-delivered at no extra cost, with proof of posting within 7 working days.

Something specific to your campaign?Talk to a planner

Get your Q97 plan.

Send your dates, budget and creative status. You get back a quoted plan against current availability.